Approximately 75% of the U.S. adult population (more than 150 million people) regularly drink coffee. However, competition for these potential customers is stiff, considering that there are more than 13,000 coffee producers and hundreds of brands.
Corporate gift-giving is a classic strategy to charm your potential and existing customers into buying your products and services. Ideally, all of your potential customers could use and would appreciate a personalized coffee tin. It would be a convenient corporate gift for them to preserve their ground coffee or coffee beans and an efficient marketing strategy for your coffee business.
Here is an overview of what makes personalized coffee cans good corporate gifts and their marketing benefits. Moreover, the overview also includes a brief guide on important factors to consider when gifting your clients personalized coffee cans.
The Marketing & Practical Benefits of Personalized Coffee Tin Gifts
A personalized coffee can is a practical gift, considering that all of your customers are highly likely to use it. It is also an efficient marketing strategy that can help boost your brand awareness, lead generation, sales, and profits. Here is an overview of some of the most impactful benefits of gifting your clients personalized coffee tin cans:
People are more likely to buy from brands that stand out from the competition and make them feel valued. Besides getting their attention, gifting your potential clients personalized coffee cans with packaging designed to reflect their brands or unique personalities is guaranteed to make your potential customers feel valued and appreciated.
They are highly likely to return the favor by buying your coffee, especially if the quality is good (or at least good enough to return value for their money). They can also help attract and convert new leads through word-of-mouth marketing when sharing the good news with other potential customers within their professional and social circles.
Raising Brand Awareness
There were more than 13,000 coffee production businesses in the U.S. as of 2022. Moreover, there are hundreds of coffee brands, and while some are household names, others are struggling for recognition in a multitude of options.
Gifting personalized coffee tin cans with your brand is an efficient marketing technique with the potential to boost brand awareness. Your potential customers will see and use the cans (and be reminded of your brand) whenever they make coffee. They are also likely to recommend your brand to other potential customers in their social and professional circles in appreciation of the gift.
Increasing Goodwill & Brand Value
Goodwill can go a long way in influencing your clients’ purchasing decisions. It makes them feel somewhat obligated to do business with you and can even inspire them to recommend your coffee brand to other potential customers.
Gifting your potential customers with personalized tin cans helps create goodwill by making them feel valued and appreciated. Many of them would be glad to spread the goodwill by recommending your brand to their friends and colleagues, but that would also depend on your product’s quality. These gestures and gifts also create a good impression of your brand, increasing its value from their perspective.
Nurturing Better Relationships & Loyalty
Personalized corporate gifts are not quickly forgotten, especially when they are as practical and convenient as coffee tins. They help create good relationships with new customers, getting them off to a good start. They also help deepen and improve relationships with existing customers through a show of appreciation and goodwill, helping with customer retention. To this end, the receivers are likely to value and buy your brand over other brands based on this gesture alone, ensuring long-term customer loyalty.
Ground coffee and coffee beans are delicate. They can easily become degraded, become stale, and lose their strong flavor when exposed to air, light, heat, and moisture. Coffee tin cans help protect them from these elements, which is what makes it such a practical and convenient gift. They come with resealable lids, which keep air and moisture out. Additionally, they are opaque to keep light out. As such, your gift recipients can enjoy their coffee in its best quality, thanks to your personalized coffee tin cans.
One of the best aspects of coffee tin cans is that your customers can use them repeatedly for years because of the durable materials. They are likely to use them even longer because they are personalized to their liking.
Overall, tin cans are the most sustainable and environmentally friendly coffee packaging options because they reduce the impact of packaging waste. Moreover, the tin cans can be repurposed for other uses around the home or office and are ultimately recyclable. It is worth noting that sustainability is one of the factors customers consider when choosing brands to buy from, so this would increase your brand’s value even further.
Factors to Consider When Personalizing Coffee Tin Cans for Corporate Gifting
Personalizing coffee tin cans goes beyond making the packaging suit their unique brands or personalities. It entails considering various aspects of the gift, including the materials used, printing techniques, and overall design.
Here is an overview of five important factors to consider when designing personalized coffee tin cans for your clients to maximize their marketing benefits and impact on the recipients:
Branding & Packaging
Personalized tin cans should ideally feature your customers’ unique brands (for business clientele) and personalities (for individual clientele). The idea is to incorporate their identity into the gift, making it exclusively theirs. As such, capture the targeted recipients’ best aspects when packaging and personalizing the tin cans, such as brand logos, colors, and slogans. You can also subtly embed your own brand logo on the package to enhance brand awareness.
Style & Design
Coffee tin cans come in different styles and designs, including 2-piece and 3-piece designs. Some are also more functional than others – for example, some designs include valves that release gasses from freshly roasted coffee beans while simultaneously preventing air from entering.
Style and design matter, especially depending on the quality of the coffee your customers consume. Ideally, the cans should feature sophisticated and more functional designs for customers who consume high-grade coffee to preserve its high quality.
Coffee tin cans come in different materials, including plastic, glass, tin, and stainless steel. The different materials have varying benefits and shortcomings. For example, plastic cans are less durable than metallic ones, while stainless steel cans are stronger and more durable than tin cans.
Each material’s properties are obvious, and your customers would naturally prefer the best-quality materials for their gifts. As such, consider the material carefully when designing or ordering personalized tin cans.
Personalizing coffee tin cans according to the recipients’ IDs comes down to printing the packaging to depict their brands and personalities. Printing is not as simple and straightforward as it may seem – there are various factors to consider, such as printing styles and techniques. For example, you can choose from the following three printing styles:
- Spot Printing: Printing small and specific parts (or spots) on the tin cans, such as the lids.
- Partial Printing: Printing certain parts of the tin cans’ surfaces (larger parts than spot printing) and leaving other parts bare.
- Full-Wrap Printing: Printing the entire surface of the tin cans.
Each style has its advantages and shortcomings. For example, full-wrap printing makes maximum use of the surface to cover all of the branding elements, but it costs more than the other two options. In contrast, spot printing is cheaper, but it limits visibility and creativity.
Additionally, you must also choose from various printing techniques, including the following:
- Off-set printing
- Digital printing
- Screen printing
- Heat transfer printing
Some of these printing techniques are superior to others and make better-quality, more appealing, and longer-lasting visuals. They also have varying benefits and shortcomings, which you should consider from your perspective as well as the recipients’ perspectives.
Ultimately, your customers care more about the quality of your coffee products than the personalized coffee tin cans that you gift them. The gifts can unlock all of the benefits discussed earlier, but they would be short-lived if your product is undesirable. What’s more, bad-quality coffee can have just the opposite effect, such as tainting your brand’s reputation.
Offering quality coffee is the best way to make a lasting impression and sustain the other benefits, such as raising brand awareness and fostering loyalty. Overall, producing quality coffee that meets your targeted customers’ expectations is the best way to succeed in the highly competitive coffee production industry.
Personalized coffee tin cans make for practical corporate gifts and efficient marketing techniques. They can help raise your brand’s awareness and increase its value, generating more leads, developing customer loyalty, and ultimately resulting in more sales and higher profits.
However, ensure that the personalized tin cans are to your customers’ liking by incorporating their brands or personalities into the packaging. Additionally, use good-quality materials, functional designs, and appealing printing styles and techniques to maximize each gift’s value.